European operator TonyBet is the newest member of theCanadian Gaming Association (CGA) as it plans for expansion into Alberta.
The Ontario-licensed sportsbook and casino has joined the industry trade association as it continues to invest in growing in the Canadian market. TonyBet has been live in the regulated Ontario market since 2023 after receiving its Alcohol and Gaming Commission of Ontario (AGCO) license in late 2022, and also offers online gaming elsewhere in Canada via a Kahnawake Gaming Commission license.
The Latvia-headquartered company said in a release that signing up as a CGA member reflects its dedication to upholding responsible gaming, regulatory compliance, and player protection standards, as well as its commitment to supporting the broader development of Canada’s regulated gaming industry.
“Joining the Canadian Gaming Association reflects our belief that the long-term success of regulated gaming in Canada depends on operators and regulators working together,” said TonyBet Chief Executive Officer Dmitry Arabuli.
“Canada has been one of our strongest growth stories – registrations nearly doubled in 2025, thanks to localized operations, integrated compliance, and prioritizing player protection. The CGA advances the same principles across the industry, and we are committed to supporting this through sharing our expertise, promoting responsible gaming, and advocating for consistent high standards for all operators.”
Alberta firmly in TonyBet’s plan
TonyBet will also benefit from CGA membership as it plans to expand into a second regulated Canadian market, Alberta, when that province opens its doors to commercial iGaming brands later this year.
“We have ambitious, long-term plans for Alberta and see it as an important market for our expansion,” A TonyBet spokesperson told Canadian Gaming Business this week.
“We welcome the well-structured approach of local authorities, especially the focus on player protection and responsible gaming. Having already built strong compliance systems and operational infrastructure in similar regulated environments, we are confident in our readiness and look forward to working closely with Alberta’s regulators.”
TonyBet is one of numerous Ontario-licensed operators knocking at the door to launch in Alberta, including Bet99, BetMGM, DraftKings, FanDuel, PENN Entertainment’s theScore Bet, PointsBet, Rush Street Interactive’s BetRivers, Soft2Bet, Super Group’s Betway and other brands, and more.
CGA President and CEO Paul Burns added that TonyBet’s presence in Canada and CGA membership reflect the continued momentum of the regulated market.
“As the industry evolves, collaboration across operators and stakeholders remains critical, and we look forward to their engagement,” Burns added.
TonyBet strikes Canadian sports league deals
TonyBet said it prides itself on delivering a localized experience tailored to Canadian players’ preferences and expectations, including locally relevant sports betting markets and regionally adapted promotions.
To that end, it signed a multiyear deal with the Canadian Premier League in 2023 to become the CPL’s official sports betting and online casino partner. Last May, it struck a similar sponsorship deal with the Canadian Elite Basketball League (CEBL).
TonyBet also recently partnered with licensed iGaming content aggregator St8, allowing it to offer a wide range of titles from leading providers as well as St8’s bonusing and promotional tools, compliance and licensing solutions, advanced reporting and data capabilities.
