Malta-headquartered supplier Playson has added another operator partner in Ontario’s regulated iGaming market via a new agreement with PointsBet.
The Australian operator, for which Canada’s regulated province is the only online casino market, now offers Playson’s Hold and Win games from series including Coin Strike, Thunder Coins XXL and 4 Pots Riches.
Playson provides those games to operator partners via Light & Wonder’s aggregation platform after those two companies struck a global distribution deal in January 2025 that covers Canada, the UK and Latin American markets. Light & Wonder works with numerous crown lottery corporations on their casino and iGaming offerings, as well as multiple licensed commercial operators in Ontario.
Playson has been live in Ontario since 2022 and works with several online casino platforms such as Caesars Digital. It launched its Hold and Win games on the DraftKings Casino platform in the province in late July, and the supplier also has a presence on DraftKings-owned Golden Nugget Online Casino, which came to Ontario in August.
Now, MIXI-owned PointsBet is the latest operator to offer the supplier’s content to its customers.
“Partnering with Playson is an exciting step forward for PointsBet,” said PointsBet Canada Head of Casino Brooke Hilton. “Their Hold and Win collection has already proven popular with players across Ontario and we are confident it will deliver the engaging, high-quality experiences our players know and expect from PointsBet.”
Playson places Ontario in foreground
Playson said the PointsBet deal, like the DraftKings one this summer, is part of its wider strategy to increase its presence across regulated North American markets.
“Playson has enjoyed tremendous success in Ontario since entering the market in 2022, with our content hitting the sweet spot for the broad range of players across the Canadian province,” added Playson Sales Manager Conor Jenner. “PointsBet’s trajectory in Ontario is extremely impressive and we are confident the operator’s player base will welcome our captivating portfolio, comprising immersive gameplay and retention-focused mechanics.”
The company’s Chief Commercial Officer, Tamas Kusztos, recently told Canadian Gaming Business that Ontario is a centrepiece of the firm’s North American strategy given its similarity to European iGaming markets and its iCasino-heavy gaming climate.
“It’s not just about reach — it’s about aligning with partners who understand how to deliver long-term value in a competitive environment,” said Kusztos of Playson’s process of selecting operator partners in the province.
