Bragg Gaming Group has recruited experienced former Aristocrat Leisure executive Scott Milford as its new executive vice president of group content, with a focus on fueling the company’s growth in the U.S. and beyond.

Milford will oversee casino game development and strategy across all of Bragg’s in-house gaming studios such as Wild Streak Gaming, Atomic Slot Lab, Indigo Magic and Spin Games. He will also help to shape and grow the Powered by Bragg program, through which Bragg disseminates online casino content from studios including Galaxy Gaming, Bluberi, Gamomat and RapidPlay.

Most recently chief product officer at Aristocrat-owned operator Pixel United, Milford spent 17 years at the parent company and previously served as the president and managing director of Aristocrat’s social casino division. He has also worked for the likes of Konami Gaming.

Milford a ‘transformational’ hire

The Toronto-based supplier has made deep inroads into the market south of the border in recent times. Bragg CEO Matevž Mazij said in a statement that Milford’s experience means he can be a “transformational hire” for the firm as it continues to grow.

“His vision, depth of expertise, and proven success in building global game development teams will help propel us into the next phase of our growth,” added Mazij. “With the increasing popularity of our exclusive IP such as our Connect & Collect mechanic, and a doubling of our U.S. game release cadence, Scott’s leadership will ensure we stay ahead of the curve as the most innovative force in iGaming.”

“Bragg’s relentless focus on innovation and excellence is unlike anything I’ve seen,” said Milford. “This is a company that doesn’t just follow trends – it sets them.

“I’m excited to help elevate Bragg’s world-class teams and partners to new heights, creating next-gen online casino experiences that redefine what’s possible in gamification and player engagement.”

Milford’s appointment comes after Bragg named ex-Caesars, MGM Resorts, Harrah’s and Seneca Gaming leader Holly Gagnon as its new chair of the board in April.

Bragg riding 150% US revenue growth

The appointment of Milford comes as Bragg reported that the company’s U.S. revenue soared by 150% year-over-year. For comparison, the company’s overall revenue grew 7%.

Bragg put the surging U.S. growth down to gains realized by its proprietary and exclusive online casino content. Essentially, it’s the result of a significant deepening and broadening of its footprint in the American online casino market.

One particularly bright feather in its cap came in January, when it announced a partnership with Caesars that includes an exclusive game development collaboration. Last month, Caesars launched the first title under that collaboration in New Jersey.

Bragg said earlier this year that it anticipates that Canada and the U.S. will account for 15% of total revenue by the end of 2025, with Brazil contributing 10%. Bragg has been supplying games to licensed Ontario operators since the market launched in April 2022 and expanded via a content deal with Loto-Quebec in February, a month after it went live in the new Brazil market.