March is Problem Gambling Awareness Month (PGAM) in the U.S. and BetMGM is boosting the responsible gaming messaging they offer via the GameSense program.

Developed by the British Columbia Lottery Corporation (BCLC) and first licensed to MGM Resorts in 2017, the GameSense program offers a range of responsible gambling resources and player supports for gamblers in person and online.

As part of the PGAM expansion, BetMGM will integrate responsible gaming reminders into its online sportsbook and casino as well as its retail sportsbooks. QR codes will allow users easy access to resources.

GameSense Advisors are present at BetMGM Sportsbooks and MGM Rewards desks for player support.

GameSense is used by a range of gaming operators and stakeholders including several Canadian provinces and the Massachusetts Gaming Commission.

MGM extends Kindbridge program

The GameSense augmentation isn’t the only step MGM Resorts International is taking for PGAM.

BetMGM is expanding its Kindbridge Behavioral Health referral program across the U.S. with the aim of ensuring players in all of the brand’s markets have direct access to mental health services. It already offered that resource in numerous states.

MGM Resorts is also donating $180,000 to the Kindbridge Research Institute to support studies on the impacts of sports betting on consumers, as well as to help develop responsible gaming strategies.

BetMGM also has RG partnerships with problem gambling education consultancy firm EPIC Global Solutions, which provides lived-experience education sessions for all BetMGM employees, as well as the American Gaming Association. MGM is also working with the University of Nevada, Las Vegas (UNLV) to educate law students on the importance of responsible gaming in regulatory and industry practices.