PointsBet taps Brooke Hilton to lead Canadian iGaming team

Canadian Hilton has past stints with BCLC, Bally's

Australian betting operator PointsBet has announced the appointment of Brooke Hilton as Head of Casino in Ontario to boost its iGaming operations in Canada. The move comes amidst the company reporting strong growth in Canada in a quarterly earnings report published on October 25; PointsBet’s first quarter total net win increased from C$1.5m to C$4.7m, a 212% increase in the last twelve months.

Much of this growth has been fuelled by an increase in sports betting, with the company seeing a 111% increase in handle and a 440% increase in net win. Its casino business also grew, seeing a 136% net win increase from C$1.1m to C$2.6m.

PointsBet received a two-year iGaming license from the Alcohol and Gaming Commission of Ontario (AGCO) in March 2022. The Australian betting operator is focusing efforts on Canada following the sale of its US arm to Fanatics Betting & Gaming in June 2023 for US$225m. The sale will see the gradual rebranding of PointsBet’s US sportsbooks to Fanatics Sportsbook.

Prior to this role, Hilton worked at Ingenuity Gaming as Director of Business Development in 2023. Hilton’s experience in the sector also includes a role at Bally’s Interactive, where she was responsible for iGaming product development for North America from March 2021 to January 2023.

Hilton’s seven-year tenure with the British Columbia Lottery Corporation (BCLC) from 2014 to 2021 further enriched her industry knowledge. At BCLC, she was responsible for developing its Play Now casino product.

“It is with immense joy that I announce the beginning of my journey as the Head of Casino at PointsBet. Having dedicated myself to the Canadian iGaming industry for the past 10+ years, I’m absolutely thrilled to align my passion with a company as influential as PointsBet Canada,” said Hilton.

Recently, the operator announced a series of improvements it plans to make to its casino product in the next 12 months. These include increased game selection, new promotions, and progressive jackpots, hitherto unavailable at PointsBet Casino.

A robust financial performance in casino gaming, increasing by nearly C$1.5m in net wins, new appointments, and improvements to its online casino product, indicates PointsBet has emerged stronger from the sale of its US gambling arm. As stated in PointsBet’s recent financial report, the company is looking at “top-line growth, reduced costs, [a] clear path to profitability in FY25, and is well capitalized post US sale.” All in all, things are looking positive for the gambling operator.

You might also like