Kinectify enhances problem gambling technology for operators via Kindbridge agreement

The agreement will allow better access to care for people suffering from problem gambling

Kinectify has signed a deal with Kindbridge Behavioral Health to provide operators in the US and Canada with enhanced technology for people experiencing gambling harms.

The agreement will see the AML and risk management firm launch “an all-in-one RG platform that seamlessly integrates with its existing AML platform”.

This platform will provide specialized workspaces for AML and RG teams enabling them to handle player care, case management, reporting and monitoring.

Joseph Martin, CEO of Kinectify, said: “Applying our learnings from developing the most sophisticated transaction monitoring and case management system in the industry to problem gaming is exciting.

“We are thrilled to partner with Kindbridge, the first organization solely focused on building treatment infrastructure through telehealth.”

Martin, who will subsequently join the Board of Directors at the Kindbridge Research Institute (KRI), added: “We look forward to testing a variety of treatment modalities on those that are more dangerously impacted from their gambling behavior, and assisting states with solutions for treatment disparity gaps that exist due to a lack of trained resources in this field.

“Pairing the expertise of our top technologists and gaming experts with their vast network of researchers and clinicians allows us to train our AI models effectively and enhance our product offering to the industry for years to come.”

Kindbridge, meanwhile, will help to integrate Kinectify’s AML technologies into its RG case management software, enabling for “faster and more efficient” access to care for people suffering from problem gambling.

“Mapping out as many ways as possible for people with a gambling problem to gain access to a network of trained providers that understand what they are going through is key to creating a safer gambling environment and a sustainable industry,” explained Daniel Umfleet, CEO of Kindbridge.

“By teaming up with Kinectify to gain behavioral insights from their world-class AML technologies and by helping them round out their RG Case Management software with the KBH treatment network implemented and easy to deploy, we can now start to connect the link from AML to gambling harms to direct care access faster than ever before.“

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