BCLC boosts instant ticket portfolio with Pollard Banknote-powered Ticket to Ride

The launch marks a first for the lottery industry

The British Columbia Lottery Corporation (BCLC) has rolled out its new instant game – Ticket to Ride – for players in the Canadian province.

Billed as the lottery industry’s first-ever instant ticket based on the acclaimed board game Days of Wonder’s Ticket to Ride, the game sees players ‘embark on a cross-country adventure’ to reveal all four numbers within the same-coloured rail line.

The artwork for the $3 ticket has been designed by Pollard Banknote, with the Winnipeg-based firm also supporting an ‘integrated and multi-faceted marketing program’, which includes a social media campaign and the production of a tutorial video for BCLC’s website.

“We congratulate BCLC on being the first to market with its exciting new Ticket to Ride Scratch & Win game,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote.

“Our licensed portfolio features many established game brands, such as Ticket to Ride, which translate seamlessly into engaging instant tickets for all types of players.

“We’re confident that British Columbians will embrace the thrill of this exciting new game.”

The new instant ticket features a top prize of $50,000 and a wild card bonus which provides players with an extra chance to claim a cash prize.

Erin Neoh, Senior Product Specialist, Instant Games, BCLC, added: “We are delighted to offer British Columbians a brand new way to experience the fun and the spirit of Ticket to Ride this summer.

“Collaborating with Pollard Banknote has resulted in a great new game that will provide our players with many moments of excitement and adventure, and is a welcome addition to our Scratch & Win portfolio.”

Meanwhile, the BCLC recently bolstered security measures at its casinos in the province to support people enrolled in its Game Break self-exclusion program.

The new system introduced by the corporation requires all individuals entering a casino to present government-issued photo identification, which is then scanned by security staff to automatically check whether the person is in the database of those restricted from setting foot in gambling facilities.

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