MLSE taps in OLG’s Proline+ for Real Sports partnership
Maple Leaf Sports Entertainment (MLSE) and the Ontario Lottery and Gaming Corporation (OLG) have extended their partnership by making the latter’s Proline+ brand the official sports betting partner of Real Sports (RS).
The alliance will be in full effect from this Sunday, Jan 29, with an exclusive fan experience at the venue – home of Toronto’s largest screen and 100-foot bar – during the NFL Conference Championships.
Fans attending the event will have the opportunity to win NFL apparel and other Proline+ prizes, meet NFL Alumni players, and get up ‘close and personal’ with the real Vince Lombardi Trophy.
Jordan Vader, Senior Vice President of Global Partnerships at MLSE, said: “As an organisation that takes pride in delivering best-in-class fan experiences, we value the power of collaboration with partners that share this passion.
“Whether it be in the home of their favourite Toronto sports team or at their go-to restaurant for the game, we look forward to working with Proline+ to creating unique and unforgettable moments for our fans.”
The agreement marks the latest OLG Proline+ driven-deal in Ontario, after the brand became the first official MLB sportsbook in the province last June.
Dave Pridmore, OLG’s Chief Gaming Officer, added: “Proline+’s partnership with MLSE will create memorable moments and interactive experiences for sports fans.
“The combination of these two trusted brands will allow fans to get ‘closer to the action’ and interact with their favourite teams in new, exciting ways.”