Blueprint Gaming links with NorthStar Gaming to expand Canadian presence

Blueprint Gaming has secured a partnership with NorthStar Gaming to further enhance its position in the igaming market of Ontario

Under the agreement’s terms, Blueprint titles such as Fishing Frenzy: The Big Catch, The Goonies, ted and a selection of Megaways titles such as Eye of Horus and Wolf Legend will all be available to NorthStar Gaming players in the province. 

As the deal progresses, the studio’s entire slot game portfolio will be available on the NorthStar Bets platform as well as content especially tailored to a Canadian audience. 

Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming, said: “Ontario is one of our key markets and has been instrumental in our growth across regulated markets in 2022. 

“Partnering with NorthStar Bets will play a considerable role in our growth there going forward and puts our slots in front of an impressive swathe of new players.”

Blueprint was awarded a license to operate in Ontario ahead of the market’s launch back in April of last year and, since then, the studio has claimed that titles such as Deal Or No Deal and Jackpot King have been ‘extremely well received in the region’. 

The agreement sees Blueprint link with a Canadian-owned and operated brand which has a ‘uniquely local, premier user experience’.

Michael Moskowitz, CEO and a founding partner of NorthStar Gaming, added: “We’re proud to provide a uniquely local, content-driven and premium gaming experience to Ontario consumers. 

“As we continue to expand our offering, a crucial part of that growth is achieved by partnering with reputable and established suppliers of quality gaming experiences, so Blueprint Gaming is a welcome addition to the NorthStar Bets platform.”

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