Great Canadian Entertainment has launched retail sports betting in 10 of its Ontario-based casinos as it seeks to expand its offering.
In partnership with SUZOHAPP, which installed its sports betting kiosk terminals across the 10 casinos, Great Canadian has brought in-person sports betting to its customers for the first time.
The list of casinos now offering sports betting is as follows: Great Blue Heron Casino & Hotel, Pickering Casino Resort, Elements Casino Brantford and Shorelines Casino Belleville, Casino Woodbine, Shorelines Casino Peterborough, Shorelines Casino Thousand Islands, Elements Casino Mohawk, Elements Casino Grand River, and Elements Casino Flamboro.
“We remain laser-focused on enhancing the overall experience for our guests at our gaming and entertainment destinations, and the launch of sports betting at our Ontario properties is another demonstration of these efforts,” said Tony Rodio, Chief Executive Officer, Great Canadian Entertainment.
“These onsite additions reflect Great Canadian’s commitment to investing in our facilities and the communities where we operate, as well as creating new jobs and additional revenue that will support local municipalities in Ontario.”
The SUZOHAPP product helps Great Canadian to fully automate the entire system for sports bettors, providing an easy user experience. The complete ecosystem is customizable and is automated from the cashier, to bet, to payout.
Sim Bielak, President of SUZOHAPP and Ontario native, commented: “We are excited about our progress in the Canadian market and that of our partners Great Canadian Entertainment which will pave the way towards additional opportunities for SUZOHAPP in the future as a valued hardware partner for our customers.”
The deal to bring in-person sports betting to Great Canadian casinos was facilitated by OLG, which has partnered with the operator to allow the ‘next phase of growth’ of the Ontario industry.
“We are proud to have worked closely with the gaming industry and our partners in the Ontario government on this next phase of growth in Ontario’s gaming market,” outlined Duncan Hannay, President and CEO of OLG.
“Sportsbooks in casinos will offer a diverse and integrated entertainment experience for players, give our service providers a stake in the sports gaming market, and bring more jobs and economic benefits to host communities.”
Paul Burns, President and CEO of the Canadian Gaming Association, concluded: “I’d like to congratulate OLG for partnering with Ontario’s gaming operators to bring sportsbooks to casinos.
“This ongoing collaboration will result in new and expanded options for sports betting – including some first-of-their-kind sportsbooks in Canada – which will attract more people to visit Ontario’s casinos and encourage continued growth across the industry.”