Rivalry has partnered with gaming platform Low6 on a new Pick’em game for the 2022 League of Legends World Championship and The International 11, two of the world’s most popular esports events.
Users can register and predict match winners in each tournament for a chance to win over $25,000 across both competitions.
Launched on October 20, the free-to-play game has already drawn over 5,000 new registrants to the Rivalry platform.
“Our focus is consistently centred not only on engaging our existing customers, but attracting new users onto our platform in innovative ways,” said Steven Salz, CEO & Co-founder of Toronto-based Rivalry.
“Low6 has helped us deliver a high-quality free-to-play product to uniquely activate fans around two of the biggest esports events in the world and create more touchpoints to engage our users.”
There are also plans for Rivalry to offer more free esports Pick’em contests in the future as the organisation seeks to expand in more territories, engaging and acquiring new customers.
On Low6’s side, this partnership with Rivalry marks its first foray into esports.
“Esports is a growing and global phenomenon, and we knew it wouldn’t be long before we branched out to include it in our inventory,” said Jamie Mitchell, CEO and Co-Founder of Low6.
“We are very proud to be working with Rivalry and demonstrating the flexibility of our platform in meeting the needs of an esports audience and further underlining its ability to drive acquisition in the industry.”
Josh Turk, Chief Strategy Officer of Low6, added: “Rivalry is an iconic and global esports brand recognized among the next generation of bettors as the ultimate destination for online wagering.
“We’re excited to build upon the momentum of this partnership, connecting with esport fans worldwide and constantly evolving the gaming experience to acquire new audiences for Rivalry.”