Rush Street Interactive has become the first US-based online casino and sports betting company to adopt Neccton’s player protection software.
The company’s BetRivers and PlaySugarHouse sites will now utilize Neccton’s mentor tools to promote responsible gambling across the online casinos and sportsbook platforms.
Neccton was recognized at the SBC Awards North America 2022 as a leader in socially responsible gaming. Its mentor solution tracks play and identifies potential play patterns that could need intervention, helping both players and operators pick up on problem gambling issues early. The tool recognizes triggers, alerts the operator, and directly contacts the player, helping the player make better-informed decisions.
“North America’s regulatory landscape is very diverse, so it is wonderful to see an operator as large and well-respected as Rush Street Interactive embrace our software and be ahead of regulatory requirements to become the first US company to adopt this powerful tool, underlining their heightened approach to player care,” said Dr. Michael Auer, Director and Head of Development at Neccton. “Our research has shown that players who gamble responsibly are more loyal, and their customer lifetime is significantly longer, so there is real value when a player is cared for by an operator.”
Earlier this year, Rush Street Interactive also became the first US-based online casino and sports betting company to receive RG Check iGaming accreditation from the Responsible Gambling Council for its BetRivers and PlaySugarHouse sites.
“At RSI we recognize that RG and other forms of player protection help build customer trust and loyalty, and mentor enhances our current offerings of proactive measures focused on prevention of at-risk play,” Schwartz added. “We believe in the immediacy of directly contacting a player at the first sign of possible at-risk behaviours, with both manual reviews and automatic direct player communication, to keep gameplay fun and safe.”