PointsBet Canada partners with US Integrity
US Integrity (USI) has made PointsBet Canada its first client partner with operations based outside the US regulated market.
The agreement began back in January ahead of PointsBet’s brand expansion in the Canadian market. Now, following the launch of the operator in Ontario on April 4, the deal has been enacted.
USI will provide integrity monitoring services to PointsBet Canada via its proprietary dashboard to identify irregular contest-level, officiating, and wagering patterns.
“US Integrity was proud to partner with PointsBet Canada and assist ahead of and during their launch into the brand-new Canadian regulated sports wagering market,” said Matthew Holt, CEO and Co-Founder of USI. “USI’s mission is to provide conflict-free, best-in-class insights & compliance solutions to our clients… These types of partnerships help ensure sports betting integrity and strengthen the unique and proprietary anomaly detection tools we have developed at US Integrity.”
This is the latest partnership in a busy few weeks for PointsBet Canada, which was one of the first slate of operators to go live on Ontario’s opening day.
The sportsbook has also partnered with the likes of Canadian TV series Trailer Park Boys and Canadian sports giant Maple Leaf Sports & Entertainment. That latter collaboration has seen it become an official sports betting partner of the MLSE’s teams, including the Toronto Maple Leafs and Toronto Raptors.