Century Casino has announced that its operated racetracks in Canada, Century Downs Racetrack and Casino (CDR) and Century Mile Racetrack and Casino (CMR), have partnered with BetMakers’ Global Racing Network to offer fixed-odds wagering on the two racetracks’ thoroughbred and standardbred horse races.
Starting on February 26 at CDR’s 2022 meet, licensed betting operators from around the world can now offer racing content at CDR and CMR for fixed-odds betting. That includes operators in the Australian and Asian markets that Century Casinos is currently not accessing.
As part of the deal, Global Racing Network will distribute Century’s racing content, including both data and race vision (live and replay vision of racing).
“The Century Casinos racetracks have established a reputation as premier destinations for horse racing fans in Canada, which will be strengthened further by expanding the company’s distribution to new markets and new racing enthusiasts all over the world through this Global Racing Network partnership,” the company stated in a press release.
Kerry Gatten, Partnerships Manager of BetMakers’ Global Racing Network, added: “We are delighted to offer the first-rate content of Century Downs and Century Mile to a global audience and to help introduce a new source of betting revenue to the Century tracks. We want our global partners to know that Century is an attractive racing content option, with an extensive calendar of high-quality standardbred and thoroughbred racing in a time zone that is accessible to a broad array of markets including Europe, Asia, and Australasia.”
Colorado-headquartered Century Casinos, Inc. owns and operates several properties in the province of Alberta, including Century Casino & Hotels and the Century Mile Racetrack and Casino in Edmonton, and the Century Casino in St. Albert. It also holds a 75 per cent ownership interest in Century Downs Racetrack and Casino in Calgary.
It also used to operate and own Century Casino Calgary, before it sold the casino operations in December 2020 and subsequently sold the land that houses the facility in January 2022 to real estate business Rowanwood Financial Properties.