In December 2014, Intertain completed the acquisition of Vera&John, a fully integrated global online casino that operates in 11 countries under three core brands: Vera&John, Vera&Juan, and Vera&John Social. Vera&John offers 800 games and has approximately 490,000 registered customers, receives approximately 10,000 deposits per day, and reached 1.0 billion real-money spins in 2014.
Fitzgerald says that while other companies’ business focus may be elsewhere, Intertain’s target customers are female bingo players.
“Even though we’ve been public for just over a year, the real strategy has been to consolidate our business with a focus on the female demographic. Most of our peers are focused on the male demographic and we saw a real opportunity.”
Most recently in early February 2015, Intertain and privately held Gamesys Ltd, the leading online bingo-led business and owner and operator of Jackpotjoy, Starspins, and Botemania, announced they have entered into a binding share purchase agreement. Gamesys employs 1,000 people across seven offices, including the United States, and its business is still growing.
With regards to the future of Intertain, Fitzgerald sees a balanced approach to the company’s growth.
“We will grow organically in our current markets such as the U.K., Spain, Sweden and other Nordic countries. We’ll be leading in areas such as working with governments as to how to regulate markets. That’s what is so exciting about our business — we are only in a few countries right now and we are creating that sort of profitability.”
Although the company does not do online business in the Canadian market, Fitzgerald believes the company has a lot to offer organizations such as Crown lotteries.
“In Canada, we also see a huge opportunity to work with the lottery corporations. We know bingo and we know online bingo. It’s our view that the lottery corporations are getting into this now and hopefully they’ll be able to lean on our expertise.”
When the company’s latest acquisition is completed in March 2015, Intertain will have achieved Fitzgerald’s goal of being the largest online bingo provider in the world.
“The great thing about bingo is in its entertainment value,” says Fitzgerald. “Our players come back every day, they play small games, sometimes no more than a (British) pound for the whole night but they’re on our site chatting with their friends. That type of community interaction is so important to us.”
For more information, visit www.intertain.com.