Scientific Games' OpenGaming Platform Adds Playzido Content
November 11, 2021
Scientific Games has bolstered its OpenGaming offerings by striking an exclusive partnership with casino games supplier Playzido.
In a press release, Playzido said it will provide its range of iGaming content to a growing network of online casino operators across North America and Europe.
The agreement will see Playzido bring its exclusive Banijay branded Deal or No Deal titles to the OpenGaming content aggregation platform, including upcoming release Bankers Riches Megaways, adorned with the same moniker, as well as slots such as Heroes of Spin and 3 Lucky Pots.
Dylan Slaney, SVP gaming and digital at Scientific Games, said: “This exclusive deal with Playzido serves to further enhance the range of innovative, exciting new content available to players around the world through the OpenGaming ecosystem. The range of Deal or No Deal titles, allied to its enterprising in-house content, will certainly keep players entertained.”
Launched in 2018, Playzido also supports an expanding roster of independent studios, currently numbering 12, in a bid to help bring their games to market.
This month, the group has gone live with their first OpenGaming operator partner, billed as “one of the largest online gaming and lottery providers in Canada,” with the rollout set to continue across regulated markets worldwide later this year.
Stuart Banks, CEO at Playzido, said: “Playzido is thrilled to be joining Scientific Games’ OGS platform. SG Digital is without doubt the leading aggregation platform in the market, offering unparalleled access to operators and new markets – growth opportunities that were simply not available to us previously.
“In year one alone, we will enter into the exciting regulated Canadian and Italian markets as well as massively expanding our reach into other territories. Further to the distribution advantages, the support that SG provides to its supplier partners is first class, with an ethos of ‘growing together’ which we love. I have been lucky enough to have worked with SG (and previously OpenBet) in some capacity for over 13 years and this new adventure together is beyond exciting.”
Scientific Games has been on a quest to increase its digital and online gaming presence in recent months. It announced in early summer that it would be divesting its lottery and sports betting businesses in order to follow that path. It has since sold its lottery business to Canadian investment company Brookfield and offloaded its sports betting unit to Endeavor.
It also recently made its first entry into the live casino market by acquiring casino solutions provider Authentic Gaming.