Scientific Games Acquires Content Studio Lightning Box
August 4, 2021
Scientific Games has confirmed in a press release that it has completed the acquisition of gaming content studio Lightning Box to support its growth strategy in digital markets.
The company said the purchase will support its strategic plan to become a content-led sustainable growth business, as well as bolster its in-house studios.
Australia-based content studio Lightning Box currently works with operators across Canada, the U.S., and Europe, with clients including the likes of BetMGM, Rush Street, Golden Nugget, FanDuel, BCLC, Loto-Quebec, Unibet, 888, Sky Bet, LeoVegas, William Hill, and Betsson.
Scientific Games and Lightning Box already have an existing partnership, with Lightning Box games featuring across the OpenGaming platform in the US. The studio will continue deliver new games while benefitting from Scientific Games’ range of resources, including data analytics and commercial support.
“Lightning Box games are hugely popular with slots players around the world, and we’re excited to welcome these talented game designers to our team,” Scientific Games’ senior vice president of gaming for digital, Dylan Slaney, said. “Our strategy is a simple one: talented, passionate people make great games and the addition of the Lightning Box team is another example of this and how we will continue to be the igaming industry leader.”
Lightning Box co-founder and chief executive Peter Causley added: “Joining the Scientific Games team and working even more closely with them comes at the perfect time to drive forward our ambitious product innovation plans. Having been an OpenGaming partner since it’s early days, we knew that Scientific Games had the capabilities to propel our games to new heights. We’re now in a better position than ever to bring our robust pipeline of high-quality slots more effortlessly to our global online casino partners.”
The deal comes as Scientific Games prepares a major overhaul, as it seeks to divest its lottery and sports betting businesses and focus on gaming.
The company has also been expanding its portfolio of partners recently through deals with companies such as Playtech and Hacksaw Gaming.