Pronet Gaming to Lead TrueNorth.bet's Sports Betting and Casino Launch

March 30, 2021

Gaming platform provider Pronet Gaming has been selected ahead of several competitors to lead the launch of the online sports betting and casino platforms for TrueNorth.bet.

Pronet will deliver a full turnkey service for the Canadian tribal operator and its technology will power an online launch, with a phased retail rollout to follow.

TrueNorth.bet operates under a full licence granted by the Kahnawake Gaming Commission (KGC), the regulatory board for Mohawk Territory of Kahnawake in Quebec.

Pronet Gaming’s latest deal follows a string of new ventures across a number of continents as it continues to make waves in emerging markets around the globe.

Colin McDonagh, Pronet Gaming chief sales officer, said: “Not only is this an exciting project, it’s a landmark deal in Pronet Gaming’s history, and we are very privileged to be able to strike a partnership that will be of huge mutual benefit. We fought off stiff competition to secure the business, with the strength of our front-end UI/UX ultimately proving pivotal in the decision-making process. We look forward to this being a long-lasting and successful relationship.”

Richard Johnson, director at TrueNorth.bet, said: “We’re very pleased to have selected Pronet Gaming for the launch of TrueNorth.bet and are confident that the quality of the user experience on the platform will be second to none. Their passion for the project shone through – as did the quality of the product – and we are confident that this innovative new partnership will spark continued success for us in the KGC region.”