PointsBet Continues to Expand Canadian Leadership Team
July 21, 2021
PointsBet's growth north of the border is continuing as the global online gaming operator further expands its Canadian leadership team.
A week on from appointing former Mazooma director Chantal Cipriano as Vice President of Legal, Compliance & People, PointsBet has made more senior appointments as it continues to ramp up its operations for a leading presence in the Canadian sports betting and iGaming market.
Joining Cipriano and PointsBet Canada's Chief Commercial Officer Nic Sulsky is Scott Vanderwel, who will serve as the company's Chief Executive Officer in Canada. Vanderwel is a former SVP at Rogers Communications and will report to PointsBet's Global CEO, Sam Swanell.
"We're thrilled that Scott has agreed to serve as the first CEO of PointsBet Canada and help us build a team and a business strategy that can serve the new Canadian market with the same sort of creativity and customer-focus that our clients in the U.S. and around the world have come to expect from PointsBet," said Swanell in a press release announcing Vanderwel's appointment. "PointsBet is committed to creating products that fit the consumer's needs, satisfy the important and necessary requirements of regulators, and enable fans to engage with their favourite sports in new and exciting ways. Scott and the team we are building in Canada with help us do just that."
"I want to thank Sam and the entire PointsBet team for this incredible opportunity. I'm excited to take my decades of corporate experience and apply it to building an elite organization ready to serve customers and help responsibly jump-start a brand-new industry in Canada," said Vanderwel. "The sports-betting industry has demonstrated how it can entertain consumers, engage sports fans and deliver quality products, and PointsBet has been at the forefront of doing it the right way in markets around the world. We're going to build a modern, responsible, distinctly Canadian operation and I can't wait to get started."
"Having built a core team into an operation with more than 200 employees at our headquarters in Denver, serving thousands of clients in states all over the U.S., I'm looking forward to sharing with Scott what we've learned here, but more importantly, utilizing his unique experience to make our entire company better," said PointsBet USA CEO Johnny Aitken. "These are obviously two distinct North American markets, and Scott's appointment will enable PointsBet to serve both of them even better."
Meanwhile, south of the border, the company has named bet365's head of games Aaron O’Sullivan to oversee its North American iGaming operations as vice president of online casino revenue. O’Sullivan's previous positions include senior roles at Boylesports, Rank Group, Betfred, Playtech, and 32Red.
O’Sullivan said: "I am thrilled to join the growing PointsBet team and welcome the opportunity ahead, particularly in shaping the online casino operation within the company's proprietary tech framework. PointsBet's long-term vision and strategy to iGaming gives me great confidence - the in-house tech foundation means online casino, and the company as a whole, can quickly adapt to the demands of the consumer in the growing, fast-paced North American market. The opportunity is enormous, and I think PointsBet is fantastically positioned to be a very legitimate player."
Also in the U.S., PointsBet has launched its igaming platform in a second jurisdiction, the state of New Jersey. Its online casino product had previously launched in Michigan in May. PointsBet has also recently announced it is expanding into Arizona's sports betting market via an agreement with Cliff Castle Casino Hotel, a subordinate economic organization of the federally recognized Yavapai-Apache Nation. On completion, Arizona will become the 16th state in which PointsBet has secured a licensed path to gain market access.