Regulated Sports Betting Now Live in Alberta Through AGLC's Play Alberta
September 1, 2021
Less than a week after the Canadian market finally launched single-event sports betting on August 27, regulated sports betting in Alberta is now live.
An Alberta Gaming, Liquor, and Cannabis (AGLC) news release explained that Play Alberta, the province’s only regulated online gambling website, Play Alberta, is now offering players the ability to place a variety of wagers via its new platform.
Play Alberta Sports Betting will give players access to Money Line, Point Spread, Over/Under, and Props for NHL, NFL, CFL, MLB, NBA, European soccer, and much more. Players will be able to place both single- and multi-event wagers.
The platform will be operated by Play Alberta's existing website operator/vendor NeoPollard Interactive (NPi) and its NeoSphere iLottery Technology.
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NPi has an established relation with FDJ Solutions and its subsidiary, Sporting Solutions. Sporting Solutions will maintain odds and lines on Play Alberta and have a satellite office in Edmonton.
FDJ and Sporting Solutions are also powering Ontario Lottery and Gaming Corporation's PROLINE+ platform.
"AGLC is continuously looking for ways to improve Play Alberta, and adding sports betting to the website will give consumers expanded gambling entertainment options," said Kandice Machado, Acting President & Chief Executive Officer, AGLC. "Play Alberta Sports Betting will take the existing sports betting market that players are familiar with and introduce a modern option that presents Albertans with choice and convenience in a safe and regulated environment."
"Introducing Play Alberta Sports Betting at this time will allow for legal-aged Albertans to play in a safe, regulated environment that gives them the most up-to-date events to wager on," added Steve Lautischer, Acting Vice President, Gaming and Cannabis, AGLC. "With the first battle of Alberta days away in the CFL and both the NFL and NHL seasons on the horizon, it’s a very exciting time to be a sports bettor in the province."
AGLC’s GameSense Responsible Gambling Program will continue to be featured prominently across the entire website. Players have access to tools and resources that promote healthy gambling habits, including loss, bet and daily session limits and the Self-Exclusion Program.
The release notes that AGLC is mandated to ensure the province’s gaming industry is carefully managed to maximize the benefits to Albertans. In 2020-21, more than $773 million in net gaming income was generated for the General Revenue Fund, which supports programs and services that Albertans rely on every day.
With this launch, Alberta has become the latest province to make an early move to launch an expanded sports betting offering. As well as OLG's partnership with FDJ, British Columbia Lottery Corporation (BCLC), Loto-Quebec, and Atlantic Lottery Corporation are also going live, powered by Scientific Games' OpenSports product suite.