COVID-19 isn’t slowing down the Perco Ventures team, as company president Perry Colpitts explained to Canadian Gaming Business this June. Plus: Perco Ventures announces an exciting new partnership
By Rachel Debling
July 3, 2020
When asked about the COVID-19 pandemic and how it’s affecting the Canadian gaming industry, Perry Colpitts is careful to respond.
“It’s an interesting time,” he told Canadian Gaming Business after some thought. Though in 2020 his sentiment is one that can be applied to nearly any industry, in any part of the world, with the fervor surrounding the reopening of Las Vegas only a few weeks ago, it’s one that applies more than ever to this already fascinating business.
Colpitts has been in the gaming sector for over thirteen years and his company, Perco Ventures, has been thriving in the fast-paced and sometimes-fickle gaming industry for the past seven, which means he knows its wheelhouse – the ancillary products like chairs and slot bases that support gaming facility operations – inside and out. Maintaining a high-quality and thoughtfully curated line of products for his customers and working with long-time industry contacts has allowed Colpitts and his team to remain hands-on in an industry where customers can sometimes feel as though they are lost in the mix.
Providing a helping hand
With casinos and gaming facilities across Canada either already reopened or on the cusp of reopening – albeit looking much different than when their doors were shut in March of this year – Colpitts can see the added value in many of the products his suppliers were already producing for the industry. His slot base supplier, for example, has products that can easily be worked into, and even support, floor plans revamped to meet social distancing requirements, with a line of newly designed, patent-pending protective panels. Holographic signage, another product Perco Ventures represents, is a unique form of media that can be used to deliver casino customers' messaging surrounding post-COVID-19 protocols and the efforts taken to ensure the health and safety of staff and guests. In fact, some of his suppliers are reporting such an influx of orders that they have had to increase production, with teams working around the clock to meet demand.
Pivoting his business to better help serve his customers, Colpitts recently announced a newly formed partnership with RBY Gaming to provide Canada’s gaming sector with a complete line of products specifically engineered to help reopening casinos and facilities. “Well known to the gaming industry in Canada, Ron Baryoseph has done an amazing job sourcing products,” Colpitts told Canadian Gaming Business when he announced the partnership earlier this week. “Recognizing this, I wanted to see if we could work together.” The three product lines Perco Ventures will represent are Zoono, a broad-spectrum antimicrobial protector that lasts up to 30 days on treated surfaces and up to 24 hours on skin; UV-Clean Solutions, a line of UV-C lights that can be used to eradicate harmful bacteria and viruses like coronavirus; and eClear, a lightweight thermal camera with built-in face matching.
In conversations with his casino clients, Colpitts notes they are optimistic about the potential for the Canadian industry to rebound but are nonetheless looking to the United States to gauge the results of their first few weeks of reopening. On the topic of potential backtracking in some of the most popular properties on the Strip, if COVID-19 rates begin to spike again, Colpitts thinks it is possible but not a given.
“Will there be changes? Probably. Significant changes? Probably not,” he predicts. “There may be some tweaking here or there.”
During this unprecedented time he sees every discussion with contacts on both sides of his business, whether suppliers or casinos, as a chance to connect and swap lessons learned. “It’s an opportunity to share information about what the best practices are, to try to help my customers in the market get in a position where they are prepared to reopen,” Colpitts explains. The strong relationships that Perco Ventures has built over the past seven or so years lends well to this goal: Colpitts knows that, in a pinch, he can call upon any of his suppliers and they will be ready and willing to answer any questions or placate the concerns of his casino clients. For example, he names Gasser Chairs as a company he can reach out to with queries about proper cleaning protocols in the time of COVID-19 and they will quickly inquire with the correct fabric manufacturer (they have more than 100 on their roster) and report back. As he notes, “You aren’t going to be able to take a slot chair that’s fabric and clean it with warm, soapy water and then expect a player to sit in it.”
Colpitts offers his gratitude to the businesses and people who have supported him over the years and believes that, moving forward, these relationships will only continue to grow with hard work. Though he admittedly pushes his suppliers to extremes to satisfy his casino customers, he says they always do it successfully and with a smile.
“Together we have been able to keep my customers happy,” he notes. “Not always, of course – there will always be problems. But for the most part I believe we have.” It’s that can-do attitude and the trustworthy, familiar product lines Perco Ventures offers to its clients that Colpitts hopes will keep them coming back time and time again, year after year.
An example of Gasser Chairs' quality products