OLG Launching New Digital Sports Betting Platform PROLINE+ on August 27
August 13, 2021
After the long-awaited announcement on August 12 that Bill C-218, the Safe and Regulated Sports Betting Act, will be enacted on August 27
, operators and lottery corporations across Canada are looking towards expanding their sports betting offerings.
That is certainly the case for the Ontario Lottery & Gaming Corporation (OLG), which announced in a press release
that it will be launching a new digital sports betting offering on that same day that Bill C-218 comes into force, August 27.
Titled PROLINE+, the solution will enable OLG players to place a legal bet on a single event from their mobile device, tablet, or desktop device for the first time ever in Ontario.
OLG is currently accepting early registrations for PROLINE+, which it says will deliver a new, enhanced betting experience with dynamic, competitive odds that update to reflect game status and betting action. The press release adds that thousands of new betting options will be available at any time across all major North American sports leagues and major international sports, including soccer, tennis, golf, boxing, and mixed martial arts.
Active OLG.ca users will be able to use their existing accounts to log in and bet when PROLINE+ goes live. New players can sign up now at proline.ca to be eligible for a $50 sports bonus offer.
PROLINE+ will also promote responsible gambling and features player tools and educational materials from OLG’s globally recognized PlaySmart program, which received the highest level of certification from the World Lottery Association. An active OLG.ca account is required to play PROLINE+ and players must be 19 years of age or older and located in Ontario.
OLG President and CEO Duncan Hannay says PROLINE+ will provide "the same security and trust that has been established by OLG’s sports products over the last 30 years.”
“OLG has been looking forward to offering single event sports wagering to adult Ontarians for many years,” says Hannay. “We’re thrilled that we’ll be able to incorporate this exciting feature that bettors have been anxiously awaiting into Ontario’s only legal online sportsbook."
OLG notes it is proud to return all its profit to the Ontario Government for reinvestment in strong communities, healthcare and other provincial priorities.