Google Play Store to Allow Gambling Apps in Canada, U.S. From March
January 29, 2021
In a significant development for North American sports betting and mobile gambling, Google has announced that its Play Store will begin allowing gambling apps from March 1, 2021.
Google will allow real-money gambling and daily fantasy apps to be download in 19 countries, including Canada and the U.S., Spain and Australia, the company said Thursday, January 28.
"This is a significant development for all sports bettors on Android and unlocks a huge market for mobile-app only sportsbooks like ours," said Aubrey Levy, vice president of marketing and content for Canadian sports app and sportbook theScore.
Operators will be required to have a valid gambling license in their state or country, and must prevent under-age people from using the app. There will also be certain limitations varying by U.S. state and Canadian province.
Though they had been excluded from the official Google store until now, Android users have still been able to use many of the apps via external download. However, their integration directly into Google Play Store will remove a hurdle for many customers and make them that much more easily accessible.
Until this point, this category of app had only been available through Google in the Brazil, Ireland, France, and the UK. Play Stores.
The apps were already available on Apple’s App Store.
RELATED: Different Types of Gambling, Media Converging for Growth
As well as Canada and the U.S., the apps will now become available through Play Store in Australia, Belgium, Colombia, Denmark, Finland, Germany, Japan, Mexico, New Zealand, Norway, Romania, Spain, and Sweden.
In response to the news, stocks of several major sports gambling companies rose this week. In Canada, theScore rose around 7 per cent, while in the U.S., DraftKings jumped as much as 6 per cent and Penn National rose up to 4 per cent.