The odds of winning the GeoSweep Draw are 1: 2,338,528 (the total number of Geos available in the game), while the odds of winning the Daily Guarantee Draw depend on the number of occupied Geos that day.
There are two ways to play GeoSweep: Subscription Play and Pay & Play. With Subscription Play, players keep their Geos as long as they want; automatic renewal payments are made every 30 days unless the player cancels the subscription. Pay & Play offers players a chance to try out the game.
Atlantic Lottery launched GeoSweep with a summer marketing campaign that included traditional and social media as well as a contest for players who opened an www. alc.ca wagering account – or logged in to their existing account – to win a trip to see the Seven Wonders of the World ($39,000 total value).
“What’s exciting for us at is the role that social media is playing in growing a GeoSweep community, adds Jim Gilbert. “Currently, we have 1,700 Facebook followers and a 45% take-up rate of promotional offers by new GeoSweep players.”
Developing, building, and taking to market this new playing experience was a joint effort between Atlantic Lottery and Roboreus, and Atlantic Canadians are the first lottery players to play GeoSweep outside of the U.K.
Atlantic Lottery is focused on making GeoSweep a lottery experience unlike any other. Research shows that this game has everything that players want from a lottery game; it’s social, online, and fun to play. The future of lottery is here and it is GeoSweep.
Tammy Mazerolle is Senior Communications Counsel with Atlantic Lottery.