Atlantic Lottery’s Winning Numbers Lottery App for iOS will soon pass a landmark 50,000 downloads. As its name suggests, the app provides Atlantic Lottery’s customers with the ability to view the Winning Numbers and results from the range of lottery games and draws.
The app was developed by ALC and gaming app developer mkodo using native code and frameworks on the iOS platform. The main reason for adopting this development strategy was to ensure that the app delivered the best possible experience in terms of look-and-feel, animations and transitions for the customer. Mkodo says the quality of design that this has delivered is a key component of the app's success so far.
“Developing the app’s functionality to enable Atlantic Lottery’s customers to view results, winners and prize values for the whole portfolio of games has been the first step in fulfilling the key journeys and expectations of the app’s user base,” says Mark Gibson, Business Development Director, mkodo. “We are very much looking forward to enhancing the app's functionality in the months ahead."
The app offers Atlantic Lottery’s customers a wide-range of information in a rich display that leverages the feature support available through native mobile development. The app's features allow users to view a year’s worth of winning numbers from previous draws for all games. It also includes a detailed breakdown of the prize payout information such as value of the prizes, numbers of winners, bonus values, etc.
The app has also helped to associate mobile with retail by using the mobile device's map functions to allow customers to search for a lottery retailer close to their location, or by entering an address of choice.
An additional feature is the listing of major prize winners along with their picture as they receive their prize.
The app was one of the first from a Canadian lottery in the Apple App Store. It allows customers to opt-in to receive push-notifications to their device. There are a range of push-notifications that customers can choose to receive - from a reminder alert on the day of a draw (at a time to customer selects to suit their schedule), to letting them know when draw results are in, to knowing when there has been a major prize winner in Atlantic Canada.
The Winning Numbers app is available on all Apple devices, running iOS 7 and above, covering more than 95 per cent of the Apple users with a responsive presentational style between phone and tablet devices.
There is a roadmap of significant enhancements planned for the coming months designed to substantially extend the functionality available to Atlantic Lottery’s customer base.
“We are delighted that the Winning Numbers Lottery App for Atlantic Lottery has been so well-received and proven such a great success among Atlantic Lottery’s players,” says Gibson. “The app’s take-up from the App Store showed the huge scope of customer appetite. We are tremendously excited by the enhancements to functionality and presentation that will be released through 2015 and the opportunities and benefits that will be generated for Atlantic Lottery’s users and Atlantic Lottery’s business.”
For more information, visit www.mkodo.com.