GameOn Partners with Gaming Society to Elevate Women's Sports
November 18, 2021
Vancouver-based GameOn Entertainment Technologies, which became a member of the Canadian Gaming Association earlier in 2021, has announced a partnership with Gaming Society entailing predictor games that will enable fans to make free-to-play bets on women’s sports, including leagues such as the WNBA, NWSL, and more.
Gaming Society will license GameOn’s proprietary technology to power the fan engagement initiatives, and the companies will also share in all revenue generated by the platform, such as from sportsbook affiliates and sponsorships.
“We’re excited to partner with Gaming Society to elevate women’s sports and educate fans on sports betting through gamification,” said Matt Bailey, CEO of GameOn, which provides broadcasters, TV networks, OTT platforms, leagues, tournaments, sportsbooks, and NFTs with white-label fan engagement technologies around sports. “Despite women making up 40 per cent of all athletes, they only receive four per cent of media coverage, so it’s imperative platforms like Gaming Society help level the playing field through innovative, democratized fan engagement.”
Gaming Society was launched in June by Naismith Memorial Basketball Hall of Fame inductee Kevin Garnett and Players’ Tribune co-founder Jaymee Messler. The content and gaming platform brings a fan-forward voice, education, and the athlete point of view to sports betting with the aim of democratizing sports betting to provide every fan with the tools and knowledge to have skin in the game.
Gaming Society had already partnered with the WNBA Players Association in August to launch its “Bet On Women” campaign, a movement to advance women’s sports forward through gamification and sports betting. The company also creates videos, newsletters, games and immersive educational experiences to make sports betting inclusive, accessible, and easy to understand for all.
Putting women’s sports at the forefront of the rapidly growing betting category will help increase visibility for new audiences, deepen engagement for existing fans and activate new revenue streams for women athletes, teams and leagues, and these partnerships further build on these initiatives, says a GameOn release.
Betting on women’s sports is a growing market, evident by its popularity during the recent 2020 Tokyo Olympics. Four of the most bet-on sports at the Games at DraftKings were American women’s teams: basketball, soccer, tennis and indoor volleyball.
"If you look around the gaming landscape, there aren’t many products that exist for the passionate fan communities of women’s sports,'' said Messler. “Partnering with GameOn will allow women’s sports fans to further invest in their favorite leagues, teams and athletes while entering the betting space in a more accessible and easier way.”