FansUnite & GameCo Are Launching the First Dedicated eSports Sportsbook in the U.S.
December 16, 2020
Vancouver-based FansUnite and GameCo have partnered up with US Bookmaking and Sky Ute Casino to create the first dedicated eSports sportsbook in the United States.
The move means FansUnite will gain first-mover advantage into the U.S. esports betting market through a long-term affiliation with GameCo.
FansUnite, a technology company providing leading online gaming solutions, became the latest member of the Canadian Gaming Association (CGA) late in November.
The company, led by CEO Scott Burton and President Darius Eghdami, had announced a partnership with Las Vegas-based video game company GameCo back in September to establish a fully integrated turnkey esports betting solution for online casinos and sportsbooks.
FansUnite's wholly-owned subsidiary Askott Entertainment will supply its iGaming platform, Chameleon, as part of a fully integrated esports betting solution. Through GameCo’s partnership with Sky Ute Casino and US Bookmaking, FansUnite will be the first iGaming solutions provider to receive significant exposure in the U.S. esports betting
Under the agreement with GameCo and Sky Ute Casino, Askott's Chameleon platform will form the basis of GameCo’s esports betting offering alongside GRID’s data platform and 10Star’s odds feed and risk management
services. The result, says a FansUnite release, will be an esports sportsbook with extensive and broad-ranging services geared towards the younger demographic of online gamblers.
"We are delighted to be part of the first-ever real money esports sportsbook in the U.S. as it represents a major milestone for FansUnite and the entire betting community globally," said Scott Burton, CEO of FansUnite Entertainment. "Entering the U.S. market has always been part of our growth roadmap and partnering with GameCo in September represented a channel for us to introduce our leading B2B esports betting solution to a sizable and growing market.
"This latest customer win has exceeded our own expectations and validates our technology, strategy, and legitimacy of our organization. With our first casino customer now in hand, we are eager to continue our collaboration with GameCo, GRID, and 10 Star to establish a larger presence in the U.S. market."
Blaine Graboyes, Co-Founder and CEO of GameCo added, "This marks a new era for GameCo as we will be the frontrunners in capturing revenue from an untouched segment in the U.S. online casino market. We require the most innovative technology that will provide a strong backbone for our betting systems and we are pleased that FansUnite is able to fulfill that need with the Chameleon iGaming solutions."