What’s your vision for the future of Novomatic and its role in the North American gaming community, particularly Canada?
We are going after the Canadian market with a robust portfolio of products including slot machines, table game systems and slot management systems. The VGT market in Canada is well established and we are just entering into this space. As a company that operates over 250,000 machines in a VGT type environment, we have the infrastructure and resources to compete. A few more finishing touches and we will be coming after the VGT markets in Canada with a strong product lineup.
What do you believe are the greatest growth opportunities for gaming in Canada/North America and why?
The VGT market provides the biggest opportunity for growth, followed by the casino market. We have a significant portfolio of VGT games and we’re developing several new titles on the casino side with our two new studios based in Illinois headquarters. On the iGaming side, we are making great strides in the U.S. market and are concentrating or efforts on expanding in Canada. We have strategically located our design studios in Vancouver and have our eye on success in the Canadian market.
What have been some of Novomatic’s most recent developments?
Innovation is such an overused word, but it drives the NOVOMATIC culture. We have a robust iGaming platform performing well and several systems stemming from those, such as Internet-based gaming. We have fingerprint technology and other innovative forms of identifying players. All this is leading to an interactive gaming experience in casinos, and at home, to entertain future players. This will lead more people to our entertainment market and drive more play into the bricks and mortar that our customers have built for their players.
What’s your philosophy for ensuring the best gaming experience for the gaming consumer, government stakeholders and the gaming community?
We simply need to make entertaining games that people want to play! Make great games, operate with integrity always, and foster industry growth. We need to give our customers profitable, high-quality games and be an outstanding partner.