You spent 34 years in the RCMP prior to joining the AGlC. how did that prepare you for your work within Alberta's gaming industry?
In addition to giving me experience leading a large organization, my career with the RCMP instilled a strong appreciation of the need to work closely with stakeholders. The AGLC works with hundreds of liquor agencies and thousands of liquor licensees to maintain an inventory of more than 19,000 liquor products available to Albertans. It also works with about 14,000 groups that conduct charitable gaming activities and thousands of businesses who deliver gaming products and services to Albertans. I know the key to success for an organization like the AGLC is working effectively with our stakeholders, building relationships with communities, and understanding the business needs of our retailers and licensees.
What is your vision for the AGLC?
It is important that we continue to increase our knowledge and understanding of the products and services that Albertans expect. Whether it is accessing a licensing service or buying a Lotto 6/49 lottery
ticket, we need to meet Albertans’ expectations. We will need to make better use of technology to meet these needs.
What are the greatest challenges facing Alberta's gaming industry? What is the AGLC doing to address these? There is ever-evolving competition for consumer entertainment dollars. While we have made many advances to support the gaming industry in Alberta, we perhaps have not kept in line with ensuring the most modern gaming offerings are available to consumers. This presents a great opportunity for the AGLC in the coming years as we look to find ways to modernize the gaming experience in Alberta. It also allows us to ensure that responsible gaming best practices are considered as we ponder this future state of gaming for Alberta.
What are the most significant trends affecting gaming in Alberta?
With most provincial gaming jurisdictions already offering internet gaming, and others having announced their intent to participate, this is certainly on the AGLC’s radar. We have been actively monitoring what other provinces are doing and assessing this opportunity from a social responsibility, consumer, and financial viability perspective.
Responding to consumers’ expectations is very important for the future of gaming in our province. We’re keeping a close eye on the developments related to online gaming and see this offering as part of our future.
What do you believe are the biggest trends affecting gaming in Alberta? Technology continues to play a key role. Gaming entertainment needs to be convenient for players and accessible wherever and whenever they want to participate. Albertans look to their mobile devices for entertainment, connection, and for smooth customer service. We need to keep pace with this trend to meet the needs of consumers in their twenties.