Scientific Games Extends Wide-Ranging Partnership with Entain
March 8, 2021
Scientific Games has signed a new three-year contract extension with sports betting and gaming group Entain to continue powering one of the world’s largest sports betting and gaming groups with its OpenGaming ecosystem.
Entain is one of the world’s leading sports betting and gaming groups with a portfolio of iconic brands including Ladbrokes, Coral, bwin, PartyCasino and Gala. Under the terms of the deal, its iGaming portfolio will uutilize SciGames' digital unit's content aggregation platform through to 2024.
It will retain access to an extensive library of over 3,000 iGaming titles available from the world’s leading studios, supplemented by player features such as free-rounds and missions and responsible gaming tools.
Launched in 2019, OpenGaming is a custom-built end-to-end games management system, allowing SG Digital partners instant access to over +3000 igaming titles from SGC accredited and licensed games suppliers.
OpenGaming is recognized as the industry’s most comprehensive content aggregation platform, saving its partners valuable time and integration resources, whilst minimising market-by-market game compliance costs.
Dylan Slaney, SVP Gaming, Digital at Scientific Games, said: “Entain is a hugely important customer of ours and we’re delighted the group has entrusted OpenGaming for a further three years. We have an extensive roadmap of exciting new titles that Entain brands will receive over the coming months through our content aggregation platform.
"With the robust regulatory tools that are embedded within OpenGaming, we’re in the perfect position to provide valuable support for Entain as the group grows its reach within regulated markets.”