Covers Launches Sports Betting Refresh, Moves to New Halifax HQ
August 31, 2021
Nova Scotia-based betting insight service Covers has announced a number of new initiatives in a refresh intended to keep pace and continue its market leadership with single-event sports betting now legal in Canada.
In addition to a fresh look ahead of the upcoming NFL season, the Canadian Gaming Association member has recently moved into a 9,000-sq.-ft. purpose-built, state-of-the art-office space in Halifax, N.S., with studio capabilities and capacity for 75 full-time employees, reports SBC Americas.
On the product front, the analysis, insight and picks site now boasts an odds page and is set to unveil several free-to-play weekly contests across all sports which will feature cash prizes and exclusive Covers merchandise.
The affiliate and publisher also intends to helps publishers prepare for the expansion of the sports betting market by sharing its significant depository of introductory betting information and 'how to' guides, as well as a comprehensive 'betting 101s' media kit which is available on request.
General Manager Mark Harper said: “We are delighted that the day has finally come where Canadians can legally place a bet on the likes of the Super Bowl or Game 7 of the NBA Finals. Covers are now focused on looking ahead to build on the opportunities the new legislation will bring operators, publishers and sports fans alike. We’re determined to use our 26 years of industry experience to foster exciting relationships in the media and podcasting space that will produce the very best content for sports betting enthusiasts here in Canada and beyond. Our brand refresh is just the start – over the next few months we’ll continue to push our new product as the best brands are built on everyday iteration.”