Chuck holds an MBA from Saint Mary's University, and is a former lecturer at the university’s Sobey School of Business. In 2002, he was named Saint Mary’s Business Professor of the Year (part-time). He’s also been recognized nationally with the Distinguished Service Award from the Canadian Council for the Advancement of Education. A proud member of the Halifax community, Bridges served as Vice- Chair of the Canada Games Host Society when the 2011 Winter Games were celebrated in his hometown.
Before his career in academia, Bridges was a journalist and later a managing director in broadcast journalism – a role that provided him great perspective when leading Atlantic Lottery’s Corporate Affairs team, which includes corporate communications, government relations, and corporate reputation portfolios.
His infectious energy, combined with his past career experiences, make him a natural at communicating the crux of what Atlantic Lottery does and why it’s important – a message that he’s spread across every corner of the four Atlantic provinces in which Atlantic Lottery operates.
He’s a believer that communication is the largest driver of success and he’s taken that mantra with him to the executive table at Atlantic Lottery. He’s been instrumental in leading the executive team as they place a renewed focus on taking a “one team” approach and building honest, meaningful relationships with Atlantic Lottery’s board of directors, shareholders ( the four Atlantic provinces), and key stakeholders in the community.
Bridges “one team, one vision” outlook couldn’t come at a better time, as the regulated lottery industry continues to evolve, becoming barely recognizable from its origins only a few decades ago.
“The agenda for change is here, so it’s imperative that we work together with our shareholders to deliver the changes that our players want and demand,” explains Bridges. “It’s a different ballgame from the one that was played 36 years ago when Atlantic Lottery began. Factors like global competition and changing technologies mean we need to change the way we do business.”
But that’s not all that’s changed. Adds Bridges: “Fundamentally, we’ve changed the way we work with our shareholders and we’re seeing some incredibly positive shifts in how we operate. We’re the lottery experts, but they’re the experts on what Atlantic Canadians want, so to work together as we are now, we have a deep-rooted sense of confidence that we’ll be providing Atlantic Canadians with the safe and regulated gambling offerings that they deserve for years to come.”