The free Players Passport™ Club, explains Jeff Craik, Vice President of Marketing, “has evolved into a first-class loyalty program and is often cited by patrons as one of their favourite things about Casino Rama. With clear, easy to understand membership levels you just get more at Casino Rama with rewards such as luxury hotel stays, hot concert and event tickets, unique dining options, exclusive parties and much more.” Mr. Craik goes on to say that the Players Service staff provides each patron with the ultimate in customer service, citing it as an important part of Casino Rama’s mission statement.
Casino Rama has also recently introduced the ability for Player Passport™ Club members to redeem their bonus offers right at the slot machine, which now allow players to choose from a multitude of games all on one machine. Craik explains, “everything old is new again and we’ve invested in more of the hugely popular classic reel games and we’re always adding the latest and greatest games to our action packed low denomination video slot games.”
The recent economic downturn has forced people to be far more careful about where to spend their entertainment dollars. However Craik seems confident in Casino Rama’s ability to continue to attract gamers and entertainment seekers alike. “Throughout these difficult times, Casino Rama has continued offering the best live entertainment in Canada. In this environment, customers are looking to maximize the value from their experiences. That’s why the ‘staycation’ has become so popular.”
As Casino Rama continues to grow in popularity it would appear that so too does its desire to offer the latest and greatest in both gaming and hospitality. When asked about the Casino Rama’s upcoming features and facility expansions, Craik plays his cards decidedly close to the chest, saying simply, “At the present time, we are in the beginning stages of a master planning exercise which will eventually define the future of Casino Rama.”
By Aedan Fowley is a freelance writer based out of Toronto