The Impact of Technology
For example, is the technology used in the operation optimizing the efficiencies while producing service and products customers want? Technology in casinos has grown and changed exponentially with the introduction of “E” games, electronic roulette and state-of-the-art slot machines to challenge and entertain the gamer. However, little time has been spent on bringing technological advances into F&B due to cost. Food and beverage, like any business, benefits from technology enhancements and can show a return on the investment. Many feel that technology will take away human contact and reduce the experience of our patrons. If not integrated into the operation and setup to meet specific requirements of each location this can happen. However, it does not need to. Installing an automated beverage dispensing system not only controls product delivery, it enhances portion control and allows for customization for different locations inside one building. Food and beverage has many different parts in a casino environment, and with today’s technology what once was thought to be cost prohibitive can now be accomplished to enhance profitability.
As casino F&B is becoming more of a draw than in the past, there are two markets to be satisfied: the Gaming and Non-Gaming patron. While they represent two distinct markets, their expectations are becoming more and more similar with the same expectation of quality and service excellence, and require a shift in the way traditional casino F&B offerings fulfill the entertainment experience of both. There is a new focus of bringing the mainstream operation into the casino environment to not only keep the gaming patron in house but to bring in the non-gamer to property as potential future business. This shift has been gathering momentum, posing the challenge of how to make this happen in our own locations.
What better way to recognize the importance of food and beverage in the casino and to build resources for this shift than to launch an F&B segment at the Canadian Gaming Summit at Caesars Windsor next spring? There have long been food and beverage components at international gaming shows and there is a need for one focused on the Canadian market. Bringing professionals from across Canada allows for healthy discussions and sharing of ideas for topics affecting each of us. There are definite differences between locations and provinces with regards to such aspects as compliance, marketing opportunities and product availability. However, there are many similarities and constants that can and will assist in the growth of deserved recognition of food and beverage in a casino.
Joe Moore is Director, Food and Beverage, Caesars Windsor. For more information visit www.caesars windsor.com.