Caesars Signs Sports Betting Data Partnership with Genius Sports
September 7, 2021
Caesars Entertainment has partnered with Genius Sports in a deal that will see the former's portfolio of casinos, sportsbooks, and betting entities given access to Genius Sports’ entire official sports data content offering.
As reported by SBC Americas, the collaboration will also involve customer acquisition tools and fan engagement solutions, while Genius Sports data feeds will support the Caesars trading and sportsbook platform by providing access to official NFL products, including official live sports data feeds.
In addition, Genius Sports will become a programmatic advertising partner to Caesars and supply its latest marketing technology to drive customer acquisition, engagement and retention for its digital sportsbook and casino products.
In April 2021, Caesars was one of three top sportsbooks named by the NFL as official sports betting partners of the league — joining DraftKings and FanDuel. As an extension of that partnership, this deal with Genius will bolster Caesars’ official NFL-backed sportsbook offerings by leveraging NFL official data, Next Gen Stats, and other offerings.
Alongside NFL content exclusive to Genius Sports, Caesars will gain access to official data-powered in-play content for other top-tier US and global sports, including NASCAR, English Premier League, Argentinian and Colombian soccer, as well as Liga MX.
Kenneth Fuchs, Head of Sports, Caesars Entertainment, explained: “True to the Caesars experience, it’s our goal to treat our sports bettors like royalty. We know how exciting NFL betting is for our players and through our partnership with Genius, we can now provide bettors with the live NFL data they need to make wagers like a true Caesar.”
Mark Locke, CEO at Genius Sports, commented: “Acquiring and retaining fans now requires a broader suite of innovative and interactive engagement tools than ever before. We are thrilled that Caesars Entertainment has recognized our investment in official sports data as it fuels the next generation of fan experiences. Our range of live sport, in-game betting products and media services will support Caesars’ acceleration of its U.S. market growth, through exciting new brand, acquisition, and monetization opportunities.”
The deals with Caesars and DraftKings are just two of the agreements struck by Genius this year.
In August, it signed on to become the official data provider of the sports betting solutions of British Columbia Lottery Corporation (BCLC) as Canada's sports wagering market opens up.