The enhanced PlayNow Sports adds more sports, leagues and tournaments with extensive new betting options such as live betting, futures, props, and more. Sports bettors can wager throughout the season on whether their favourite hockey team will win the Stanley Cup. Or players can place a bet on what is happening during a game, such as how many goals will be scored in the next period, or the number of runs scored in the next inning.
Paddy Power, the Irish bookmaker and one of Europe's largest sports betting companies, will provide odds services for the new PlayNow Sports, in tandem with OpenBet who provide the sportsbook software.
David Loveday, CEO of OpenBet, the leading sportsbook software supplier, said: "After being BCLC’s first software provider to offer secure, legal online casino games, we are excited to be involved in the next phase of their offering. BCLC wanted a partner that allowed them the flexibility to upgrade their sports offering to make it competitive and we have provided them with the support and expertise needed to do just that.”