BCLC Selects Genius Sports to Power its Sports Betting Offerings
August 3, 2021
The British Columbia Lottery Corporation (BCLC) has chosen Genius Sports to be the official data provider of its sports betting solutions as Canada's sports wagering market opens up.
In a press release, Genius announced that the company has secured a multi-year agreement to support BCLC's sportsbook operations as Canada legalizes single-event sports wagering.
BCLC will utilize Genius Sports’ award-winning LiveData and LiveTrading services to deliver real-time official data and pinpoint pricing across thousands of sporting events each year, explained the release. The partnership includes Genius Sports’ leading portfolio of official data rights including Canadian Premier League and English Premier League soccer, Euroleague Basketball, and many other top-tier leagues.
“BCLC’s partnership with Genius Sports demonstrates how the nascent Canadian sports betting industry already recognizes the importance of official data in helping to protect consumers whilst delivering the most secure and compelling products for their customers,” said Genius Sports CEO Mark Locke. “Products and services powered by the fastest, most accurate and reliable data will reinforce BCLC’s competitive advantage and help Canada fulfil the massive potential of its sports betting market.”
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British Columbia has more than five million residents and is home to the NHL’s Vancouver Canucks and the CFL’s BC Lions. Once single-event sports become operational, BCLC estimates that the province will generate between $156 million and $220 million in online and land-based gaming revenue, a corporation spokesman told Sports Handle.