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You are here >   Aristocrat appoints Rich Schneider Chief Product O
  
 
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Aristocrat appoints Rich Schneider Chief Product Officer


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Aristocrat Technologies has named Rich Schneider as its new Chief Product Officer. Schneider will lead all aspects of product design, portfolio management and global marketing activities, as well as direct the overall leadership of Aristocrat’s vibrant creative studios. He will be based in Aristocrat's  Las Vegas office and report directly to CEO and Managing Director Jamie Odell.

 

 

 


"The appointment of our CPO is significant, and we are fortunate to have attracted someone of Rich’s calibre, and he will play a critical leadership role in the next stage of our turnaround story,” said Odell, adding, “His skill set, knowledge of the industry and years of experience will be tremendous assets to Aristocrat’s Executive Leadership Team and to our business.”

"I could not be more delighted about joining Jamie and the entire Aristocrat team.  Aristocrat’s breadth of product, coupled with a great game library, and a strong tradition of delivering games that players just love to play are all great building blocks for a successful future,” said Schneider.

Schneider brings considerable experience to his new position with Aristocrat.  Previously held titles include Executive Vice President of Product Strategy at IGT,  IGT’s Senior Vice President of Server Based Gaming and President of IGT Systems. Schneider has also served as President and Chief Operating Officer at Acres Gaming, V.P. of Game Development for CDS and Director of Engineering for United Coin Machine.


Schneider’s vision has helped lead to the creation and proving the value of system bonusing products that have become the industry standard for building patron loyalty and driving casino revenues. He also played a vital role in conceiving what is now known as the Gaming Standards Association and has been a long-time advocate for open standards. Schneider has held several important positions in GSA, including Board Member and Vice Chairman of the Board.



He will begin his work with Aristocrat on July 28.

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